E-commerce

The essence of all successful online Marketing & Sales strategies is the ability to:

• Develop a website with relevant and properly presented content and propositions at a reasonable cost;
• Generate volume in the unique visitors traffic;
• Convert as many visitors as possible to request for information and/or transaction.

 The TLC e-commerce consultants have developed and implemented successful online strategies for various leading companies in the leisure industry. Aspects that may be raised are:

1. Content Management System (CMS)
   1. Data model
   2. Gather
   3. Manage
   4. Multilingual
   5. Enrich
   6. Publish
2. Front end
   1. Look & Feel
   2. Web application services
3. Traffic
   1. Search Engine Optimisation (SEO)
   2. Affiliation
   3. Use of offline and online media
4. Conversion
   1. Navigation menu
   2. Search and filter engine
   3. Real time price and availability
   4. Presentation search result scenarios
   5. Comparison of search result scenarios
   6. Transactions (information, purchase, booking, etc.)
   7. Fulfilment