Increasingly more often, countries, regions and cities compete against one another. They compete for the favours of their population, visitors and companies. Who manages to stand out through clear positioning and chosen key values? In this sense, cities are increasingly more often becoming brands that aim for a healthy economic and social climate for local people and trade and industry. City marketing is more than just coming up with a slogan or logo. It comprises a sector-overriding vision of how a city, region or country can create awareness. TLC has developed instruments for destination and city marketing that answer the following:

• Determine identity, key value and positioning
• Market analysis/benchmark
• Brand analysis
• Organisation model
• Financial structure
• Implementation

With these instruments, TLC can help you to develop either the complete city marketing or specific elements for your city or region. The TLC partners and employees have many year’s practical experience in city, region and country marketing. In addition, they can implement the actual city marketing organisation, taking into account the local situation.