After Wil van Bussel (Deurne, 1958) completed his studies at Technical College and at NHTV Breda University of Applied Sciences, he was employed with the Rabobank and was a freelance marketing teacher at Katholieke Leergangen College, before he joined the local Tourist Information Office (VVV) Eindhoven and Kempenland in 1995 as its Deputy Director. One of his objectives was to improve client services. Two years later, ‘his’ VVV was voted Best VVV in the Netherlands (source Algemeen Dagblad, 19 June 1987). Next, Wil was asked to develop Don Quijote International Language Studies. Now, Don Quijote is the biggest travel organisation in the world that offers Spanish language courses in Spain.

Since 1992, Wil has been an independent management consultant in travel, leisure and destination marketing, in combination with the leisure tourism, recreation, sports, media and cultural sectors. As an independent consultant, Wil has advised the Netherlands Board of Tourism & Conventions (NBTC), the ANWB, various provinces, regions, cities, Chambers of Commerce, local and regional VVVs (Tourist Information Offices), theatres, sports companies, events organisers and numerous private enterprises in the leisure domain. Internationally, Wil is active for the National Council of Tourism and Resorts in the Ukraine and for some incoming tour operators, including Funky Tours (Crimea) and Akagera Tours and Travel (Rwanda).

In addition to being a market researcher, strategist and marketer, Wil is a specialist in grants-in-aid, he is on the board of the Kapellerput (which trainers and coaches voted the Best Conference Hotel in the Netherlands), he gives workshops on strategy, and has carried out various interim management jobs successfully. Because of his political experience, Wil is regularly asked to manage projects which benefit both public and private interests. Wil studied at NIMA (Netherlands Institute of Marketing) and NIBE (Netherlands Institute for Banking, Insurance and Investment), and also obtained Ph.D.s in Leisure Studies in Tilburg and in City Marketing in Nijmegen.

Wil advises on all the domains within the scope of the TLC Group, with the exception of CRM and technological implementation.