Strategic reflection on bid book Floriade 2022
Floriade www.floriade.nl is the World Horticultural Exposition and listed as an A1 category exhibition by the International Association of Horticultural Producers and hence recognised by the Bureau International des Expositions. The next Floriade will be held between April and October 2022 in Almere, and is aiming at receiving 2,5 million visitors.
Our assignment: give strategic reflection on the Floriade event as defined in the bid book of the Almere government. The strategic reflection also involved a key issues analysis related to the bid book content.