Destination Marketing Director
Tourist destination development and marketing
Fred Witte (Bergen op Zoom, 1964), co-founder of the TLC Group, studied at the NHTV Breda University of Applied Sciences. As National Account Manager for the Dutch Tourist Board (NBTC) Fred advised many Dutch attractions, hotels, regions and cities on how to market their product and services as a part of the touristic destination Holland. Subsequently, Fred was Director of The Hague Marketing & Events, the City marketing organisation of The Hague. Fred was the chairman of Hospitality, Sales & Marketing Association International (HSMAI), Holland’s largest sales and marketing employers’ organisation. In addition, he was a member of the board of the Association of Dutch Convention Interests (VNC). Fred was also a co-founder and board member of the Nederlands Uit Buro (NUB), the national marketing organisation for the Dutch podium arts and museums. As a strategic consultant and interim manager, Fred carried out various assignments for numerous Destination Marketing Organisations, companies and institutions in the tourism and cultural sectors.