Business plan aimed at doubling EBITDA in 3 years
Stock-listed global market leader in customer contact (call) centres and customer care solutions.
Our assignment: Develop the commercial strategy 2006-2008, and reorganise the commercial division in the Dutch market. Target: Double the EBITDA and realise a top 5 position in the Dutch market. The project involved:
- Brand and product strategy
- Marketing & Sales plan
- Sales process and protocol
- Reorganisation of the commercial division