National Dutch Tourist Board (NBTC) – the Netherlands

National Dutch Tourist Board  (NBTC) – the Netherlands

Developing destination ‘Holland Naturally’

NBTC ( is the National Tourist Board of The Netherlands. Their mission is to generate more incoming and domestic tourism in the Netherlands in order to strengthen the Dutch Tourist industry. It is a destination marketing organization that develops thematic and/or regional destination marketing campaigns for key origin markets, which are executed in close collaboration with the relevant public and private stakeholders of the involved region or theme.

Our Assignment:  Developing the new tourist destination ‘ Holland Naturally’ involving the 20 Dutch National Parks, historical landscape organizations and other relevant stakeholders.  Floriade 2012 was used as main theme for launching this new NBTC thematic tourist destination . The project involved:

  • Tourist destination product development in close collaboration with all public and private stakeholders.
  • Online and of line Destination Marketing strategy development